2010


Alterna introduces The BAMBOO Smooth Collection made with eco-certified, fair-trade compliant, certified organic pure Bamboo Extract and rare Kendi Oil for a powerful combination of natural ingredients that give you unbeatable results. Hair is guaranteed to be amazingly strong, sleek and frizz-free after just one application. Guaranteed.

2007


Alterna creates a limited edition TEN Shampoo and Conditioner Collection, made with 100% VOSS® Artesian Water from Norway™. Sales of this item help Alterna donate $25,000 to the WaterAid Foundation.

 

2005


In the revolutionary style that has become synonymous with Alterna, the company has spared no expense in launching a new collection that truly is the best of the best. Introducing The Science of TEN™, the perfect fusion of ten key elements from around the globe to transform any hair from ordinary to extraordinary.

2004


Alterna shakes up the beauty industry once again by blending exotic Eastern ingredients with the most advanced Western technology, and the unique, problem-solving LIFE collection is born.

 

2003


Luxury and extravagance are totally redefined with the new White Truffle Luxury line by Alterna, which infuses pure Italian white truffle oil, one of the most expensive ingredients in the world, into its rich, decadent formula.

 

2001


Alterna pioneers the anti-aging hair care market by introducing the first-ever Caviar Anti-Aging line and another new trend is started by Alterna.

 

1999


Alterna is the first hair care company to use THC-free (drug-free) Hemp Seed Oil, one of the most beneficial yet difficult ingredients to acquire.

 

1997

Alterna revolutionizes the hair industry and is the first company to launch a collection of luxury hair products in uniquely shaped bottles and rich vibrant colors.