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First Name
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Last Name
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Name of Salon
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Shipping Address
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City
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State
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Zip
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Phone
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Email Address
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Hair Type
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Age Group
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Salon Pro Type
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How did you hear about this offer?
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How many chairs are in your salon/spa?
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What is your average cut/style price?
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Which retail lines does your salon carry?
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Alterna
American Crew
Artec
Aveda
Bioionic
Bumble & Bumble
Creative Nail
Davines
Farouk
Framesi
Fudge
Goldwell
Graham Webb
Joico
Kenra
Kerastase
Keune
KMS
L'Oreal
Matrix
Nexxus
Nioxin
OPI
Phyto
Pureology
Redken
Roux
Rusk
Sebastian
Sexy Hair
Paul Mitchell
Wella
Other
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Which products do you currently use or retail?
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CAVIAR
HEMP
LIFE
Luxury
TEN
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Which of the following describes why you currently carry the line(s) you carry? Please choose your top 1-3 answers.
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Brand Image
Limited Distribution
Product Performance
Reliable Services
Strong Marketing Support
Superior Education
Superior Packaging
Other
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What are the most importance factors in choosing a retail line(s) for your salon? Please choose your top 1- 3 answers.
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Customer request
Product performance
Product packaging
Educational support from manufacturer
New product launches
Business building support (i.e. client sampling and merchandising materials)
Price
Limited distribution
Other
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What types of salon / stylist promotions do you prefer? Please choose your top 1-3 answers.
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Bonus Sizes
Buy One, Get One Free
Free Bags
Free Items such as brushes, hair clips, pony tail holders, etc
Free Trial Sizes
Savings
Other
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What types of promotions do your clients prefer? Please choose your top 1-3 answers.
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Bonus Sizes
Buy One, Get One Free
Free Bags
Free Items such as brushes, hair clips, pony tail holders, etc
Free Trial Sizes
Savings
Other
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What marketing tools are most important in their ability to grow your retail sales? Please choose 1- 3 answers.
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Client promotions (i.e. prepacks, gift with purchase)
Counter displays
Floor displays
Free gift with retail purchase (i.e. bags, combs)
National consumer magazine/internet advertising
Online marketing support tools (i.e. salon locater, downloadable shelf talkers)
Posters
Price discounts
Printed pieces (i.e. mirror clings, counter cards, shelf talkers)
Promotional pre-packs
Samples for clients
Sweepstakes and contests
Other
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What types of support tools are most helpful to build your retail business? Please choose 1-3 answers.
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Backbar Support
Business building education
Client direct mailers
Consumer internet marketing
Consumer print and internet advertising
Copies of recent Company/Product press mentions
Counter and/or station cards to promote salon services and products
Direct Mail Pieces (i.e.: postcards)
Education
Online, downloadable, marketing support tools
Rewards Program (Earn Free Station Product; Samples; Backbar; Tools)
Retail Consumer Promotions
Sampling
Swatch Books
Technique Guides
Trend Books
Tools that increase new customer acquisition and client retention
Other
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What type of education support do you value the most? Please choose 1-3 answers.
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DVDs and videos
In-salon education (Product Knowledge, Retail, Merchandising)
Knowledgeable distributor sales consultants
Informational print materials
Off-site education
Web accessible training
Other
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If you could create more revenue by adding a premium styling line, would you like to be contacted by a Alterna representative to learn more and receive your Alterna gift? (Required)
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Yes, have a Alterna representative contact me.
No, please do not contact me.
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Yes! Please sign me up to receive exclusive information about newest products, hair tips, trends, special offers and more.
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Yes
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