ELLE
ALTERNA BAMBOO SMOOTH
KENDI OIL DRY OIL MIST
Alterna Bamboo Smooth Kendi Dry Oil Mist has given me noticeably shinner hair.
NAIL IT
ALTERNA CAVIAR REPAIRx
MICRO-BEAD FILL & FIX TREATMENT MASQUE
A dollup of this rich formula contains a clutch of micro-beads that burst when they meet water, depositing a concentrated dose of strand-lengthening protein that fills in the gaps in your hair.
STAR
ALTERNA HAIRCARE
The start of 2013 ushers in a number of fresh celeb faces representing some of our favorite beauty brands. Katie Holmes will serve as the first-ever spokesperson for AlternaHaircare, lending her magnificent mane to the company's spring marketing campaign.
WWD
ALTERNA HAIRCARE
Holmes joins AlternaHaircare as Co-Owner and Spokeswoman.
"I like to keep it simple. When it comes to hair, great style should be sustainable."
-Katie Holmes
GLAMOUR
ALTERNA BAMBOO VOLUME
UPLIFTING ROOT BLAST
"Pump up your ponytail with Bamboo Volume Uplifting Rootblast."
IN TOUCH
ALTERNA HAIRCARE
Hair raising experience. Catch wind of this:
"Katie Holmes, 34, just signed on as the celebrity spokesperson for (and co-owner of) AlternaHaircare."
LIFE & STYLE
ALTERNA BAMBOO VOLUME
48 HOUR SUSTAINABLE VOLUME SPRAY
"Katie turned heads in her first ad campaign for Alterna Hair Care (a brand she co-owns). To create sexy, come-hither hair, stylistMax Pinnel misted volume spray all over the star's damp hairbefore blow-drying."
MARIE CLAIRE
ALTERNA BAMBOO STYLIST
2 MINUTE TOUCH-UP
Love it, Need it.
"I admit I'm pretty lazy when it comes to myhair. So on the rare occasion when I color it, I opt for jet-black, and then almost instantly regret it - damage! Thankfully, these newfinds make maintenance a cinch: Alterna's 2 MinuteTouch-Up Temporary Root Concealer in Black, $24, is amineral-based gel that doesn't budge until its washed out."
- Beauty Director
Ying Chu
MEN'S HEALTH
ALTERNA BAMBOO MEN
TEXTURIZING WAX STYLING STICK
"Light styling wax. Adding a heavy gel or a slick pomade to your wet, postworkout hair only weighs you down. Keep it looking natural with a lightweight texturizing wax. This handy stick doesn't leave you with sticky mitts."
PEOPLE
ALTERNA BAMBOO SMOOTH
KENDI PURE TREATMENT OIL
ANTI-HUMIDITY HAIRSPRAY
"Hairstylist Campora applied a few drops of oil to the ends of Alba's damp hair, then set it in pin curls. The oil adds shine andhelps protect the hair from the heat of the blow-dryer thatCampora used while Alba's hair was set. After Campora looselycurled Alba's hair with a 1-in. iron, he sealed the look with ananti-humidity spray."
STAR
ALTERNA CAVIAR ANTI-AGING
BODYBUILDING VOLUME CONDITIONER
"There's a slew of new products that are here to help you age gracefully - and they're not for your face! The latest youth potionsare meant to breathe new life into your locks and target signs ofaging in hair, including thinning, dullness, and breakage. For a quickfix, try using a shampoo or conditioner that has volume-boosting benefits, like Alterna Caviar Anti-Aging Bodybuilding Volume Conditioner."
COSMOPOLITAN
ALTERNA CAVIAR GLITTERATI
SPARKLING CHAMPAGNE SPRAY
AMERICAN BABY
ALTERNA SUMMER HAIR RX
OCEAN WAVES
TEXTURIZNG SPRAY
The Textured Pony: "This tousled style works best on next-day, unwashed hair," says Nick Penna, owner of Salon Capri, with two locations in the Boston area. "We love it already!."
PEOPLE STYLE WATCH
ALTERNA BAMBOO VOLUME
WEIGHTLESS WHIPPED MOUSSE
Add Fullness
"Apply volumizing mousse to damp roots for body. Perfection is not the goal, so don’t use a brush to blow-dry-just hands."
IN STYLE
ALTERNA BAMBOO SMOOTH
KENDI OIL
DRY OIL MIST
COSMOPOLITANALTERNA BAMBOO VOLUME
UPLIFTING ROOT BLAST
- Blow-dry without a nozzle, and tousle with your fingers, which roughs up the cuticle.
- Spray an aerosol root lifter like Alterna’s all over. It has less water than a pump which can flatten hair.
- Lift hair into a ponytail, then let pieces fall while batting them (similar to how you whisk eggs) with a bristle brush to bulk up hair but keep it soft. Set hair in place.
US
ALTERNA SUMMER HAIR RX
SUN RECOVERY SPRAY
"Spritz on Alterna's Summer Hair RX Sun Recovery Spray pre-beach to fight fading."
THE ULIMATE MAKEOVER
ALTERNA BAMBOO SMOOTH
KENDI OIL
PURE TREATMENT OIL
"The eco-certified formula in Bamboo Smooth Kendi Pure Treatment Oil from Alterna (Debra Messing is a fan of the brand) gives you control over unmanageable hair. Bamboo extract, a fatty acid trifecta of omega-3, 6 and 9, and antioxidants keep your strands healthy and hydrated while eliminating frizz."
SEVENTEEN
ALTERNA BAMBOO VOLUME
UPLIFTING ROOT BLAST
HOW-TO:
"Get just the right amount of height with a blast of powdered root booster on dry hair. Lightly tease the section at your crown, then gently push it up and pin against your head for a subtle bump. Pull out a few face-framing pieces to soften the style. "
COSMOPOLITAN
ALTERNA BAMBOO SMOOTH
KENDI OIL
DRY OIL MIST
SELF
ALTERNA BAMBOO VOLUME
UPLIFTING ROOT BLAST
Get Lift with Alterna Bamboo Uplifting Root Blast
"Thick, luxurious hair is associated with youth (and the Kardashians!), but in a P&G poll, 78% said their hair was anything but. One reason: As we age, hairs growth cycle shortens, so strands don’t reach their full potential. To make them look thicker, opt for a volumizing mousse or root lifter with amino acids, which bond and can fill in porous spots."
REDBOOK
ALTERNA BAMBOO SMOOTH
KENDI OIL
PURE TREATMENT OIL
SLEEK HAIR IN A SNAP
"10 readers will each win Alterna’s new Bamboo Collection hair care line, which includes shampoo, conditioner, 2 treatment oils, hair spray, a moisturizing masque, and anti-frizz styling lotion. Value of set, $152."
MODERN SALON
ALTERNA BAMBOO SMOOTH
KENDI OIL
PURE TREATMENT OIL
Description : "Frizz fighting smoothing oil can be used as a treatment to strengthen, soften & repair hair, or as a primer to achieve sleek texture."
Benefits and features : "Provides humidity resistance; UV/color thermal protection; contains eco-certified, fair trade compliant and certified organic ingredients; acts as a natural top coat on hair."
WOMEN'S HEALTH
ALTERNA SUMMER HAIR RX
OCEAN WAVES
TEXTURIZNG SPRAY
"Spritz a texturixing spray onto clean, dry hair for texture and hold (try Alterna Summer Hair RX Ocean Waves Texturizing Spray)."
NEW BEAUTY
ALTERNA CAVIAR ANTI-AGING
3-MINUTE SHINE BOOST
AGE-DEFYING HAIR
"A do-it-yourself shine treatment that rivals the likes of those performed in-salon, Alterna Caviar 3-Minute Shine Boost improves dull color-treated hair, transforming it with vitamin B5 and grapefruit extract."
ELLE
ALTERNA CAVIAR ANTI-AGING
FULL-BODY
VOLUME CRÈME
VOGUE ITALIA
ALTERNA CAVIAR ANTI-AGING
DRY SHAMPOO
LAUNCH PAD
ALTERNA BAMBOO SMOOTH & BAMBOO SHINE
ANTI-FRIZZ SHAMPOO
ANTI-FRIZZ CONDITIONER
DRY OIL MIST
PURE TREATMENT OIL
BRILLIANCE CREAM
ELLE
ALTERNA BAMBOO SMOOTH
ANTI-FRIZZ
SHAMPOO &
CONDITIONER
PEOPLE STYLE WATCHBAMBOO SHINE LUMINOUS SHINE SHAMPOO
"Bamboo extract is big! The reason: It's super hydrating for both skin and hair. Look for Alterna’s new stengthening haircare line."
ESSENCEBAMBOO SMOOTH ANTI-FRIZZ SHAMPOO
"Bamboo Smooth Anti-Frizz Shampoo. With strengthening bamboo extract and moisturizing kendi oil, this shampoo is perfect for frequent cleansing without drying out the hair."
MARIE CLAIREBAMBOO SMOOTH FRIZZ- CORRECTING STYLING LOTION
EBONYBAMBOO SMOOTH KENDI OIL
PURE TREATMENT OIL
LIFE & STYLESTYLING COCKTAILS STRAIGHT & SLEEK
PEOPLE STYLE WATCHCAVIAR ANTI-AGING 3-MINUTE SHINE BOOST ADD SHINE
"Make hair lustrous by applying a glossing treatment once or twice a week after you condition."
LIFE & STYLECAVIAR ANTI-AGING 3-MINUTE SHINE BOOST
"GLAZE AT HOME; Infused with caviar extract, which is rich on omega-3 fatty acids, this weekly three-minute treatment acts like a lip gloss for hair."
LUCKYCAVIAR ANTI-AGING DRY SHAMPOO
NATURAL HEALTHBAMBOO SMOOTH ANTI-FRIZZ CONDITIONER
USCAVIAR 3-MINUTE SHINE BOOST
Alterna Caviar Anti-Aging 3-Minute Shine Boost nourishes processed hair.
ALLUREBAMBOO SMOOTH KENDI OILS
EBONYCAVIAR 3-MINUTE SHINE BOOST
COSMOPOLITANCAVIAR OVERNIGHT HAIR RESCUE
HEALTHBAMBOO SMOOTH KENDI OILS
Oil treatments are the new celeb secret weapon against everything from frizzies to dryness. They’re free of the unnatural chemicals that can cause listless locks Zoe Saldana and Kristen Bell turn to Alterna’s new line of Kendi Oil products.
ALLUREBAMBOO SMOOTH
Pandas like bamboo for its flavor, but beauty companies are using it to make us look good. The Alterna Bamboo Smooth hair-care lines contain bamboo extracts said to strengthen and condition.
ELLECAVIAR RAPID REPAIR SPRAY
BAZAARCAVIAR 3-MINUTE SHINE BOOST
Regardless of how much or how little you spend on your hair color, it’s vital that you protect it with quality products to keep it vibrant long after you dye it. We like Alterna Caviar Anti-Aging 3-Minute Shine Boost to restore vibrancy and add gloss.
IN STYLELIFE VOLUMIZING SPRAY MOUSSE
SEVENTEENCAVIAR GLITTERATI SHIMMER SPARKLING SPRAY
“Get crazy shiny hair with this glimmering spray!
W
KENDI PURE TREATMENT OIL
Those still doubting the magical powers of hair oil might be convinced by ALTERNA’S BAMBOO SMOOTH KENDI PURE TREATMENT OIL. Derived from the kendi nut (not harvested, but picked from the ground-hello, sustainability!), it’s packed with essentioal fatty acids, and just one drop in damp hair can truly transform a dull mane.
SHAPECAVIAR GLITTERATI SHIMMER SPARKLING SPRAY & DRY SHAMPOO
VOGUE ITALIACAVIAR DRY SHAMPOO
BAZAARCAVIAR OVERNIGHT HAIR RESCUE
VANITY FAIRCAVIAR GLITTERATI SHIMMER SPARKLING SPRAY
ELLECAVIAR COLOR HOLD BEACH SPRAY
ELLECAVIAR OVERNIGHT HAIR RESCUE
ELLETEN BRUSHABLE HAIR SPRAY & MASQUE / CAVIAR STYLING & NUTRITIVE CREME GEL
ELLECAVIAR RAPID REPAIR SPRAY
It’s my favorite- it leaves the hair shiny but not greasy.
GLAMOURCAVIAR DRY SHAMPOO
IN STYLECAVIAR DRY SHAMPOO
IN STYLECAVIAR OVERNIGHT HAIR RESCUE
MARIE CLAIRECAVIAR OVERNIGHT HAIR RESCUE
SHAPECAVIAR COLOR HOLD BEACH SPRAY
VOGUETEN BRUSHABLE HAIR SPRAY
VOGUECAVIAR MOISTURE SHAMPOO & CONDITIONER
ALLURECAVIAR OVERNIGHT HAIR RESCUE
Talk about beauty sleep: This lightweight cream smooths hair overnight and doesn’t leave an oil slick on the pillow.
COOKING LIGHTCAVIAR SEASILK HAIR MASQUE
This moisture magnet keeps your hair soft and shiny no matter how dry or dreary the weather
ELLECAVIAR NON-AEROSOL MOUSSE
ELLELIFE VOLUME RESTORE SHAMPOO
FITNESSHEMP SUN RECOVERY SPRAY
Sun, chlorine and pollution can break down your hair’s outer shield, causing fading, dullness and split ends. To guard your strands, Rhys suggests covering up with a hat and spiritzing any exposed hair with a UV protector such as Alterna Hemp Organics Sun Recovery Spray.
GENLUXHEMP OCEAN WAVES TEXTURIZING SPRAY
GLAMOURCAVIAR SHAPING BALM
LUCKYBAMBOO SMOOTH COLLECTION
"Normally only available in salons, this frizz-eliminating line of eco-friendly ultra-moisturizing hair products is kind of a miracle."
SHAPEBAMBOO SMOOTH ANTI-FRIZZ SHAMPOO
The Beauty Product That Changed My Life: "Formulated with an organic oil that seals out humidity, this fresh-smelling shampoo keeps my frizzy hair in line— no matter the weather. Now I look amazing rain or shine."
WWDKENDI DRY OIL MIST
"Organic Indonesian kendi oil, rich in omega-3s and tocopherol, is blended with organic bamboo extract in Alterna’s new smoothing range. The former smooths, the latter protects against enviromental aggressors."
VOGUEBAMBOO SMOOTH KENDI OIL
PURE TREATMENT OIL & DRY OIL MIST
WOMAN'S WORLDBAMBOO SMOOTH KENDI OIL
DRY OIL MIST
"Hold the bottle six inches from damp or dry hair and lightly mist. Style as usual."
IN STYLE HAIRFAUX-BOB KIT
"Create the illusion of soft, chin-grazing layers with Alterna’s faux-bob kit (go to Alternahaircare.com for how-to video)."
NEW BEAUTY
CAVIAR ANTI-AGING
VOLUME SHAMPOO
"Wow! This left my damaged hair feeling so incredibly soft - and not the least bit frizzy - that I could have skipped using conditioner altogether."
"This amino acid-rich shampoo helps add volume while protecting thin and brittle hair and preventing it from breaking."
ELLEBAMBOO SMOOTH
KENDI OIL PURE TREATMENT OIL
SELF
AWARD WINNER!
Best All-Around Shampoo
BAMBOO SMOOTH
ANTI-FRIZZ SHAMPOO
Bamboo extract (a strengthener loaded with lipids and amino acids) keeps hair lustrous.
"I never get shine like this from my other shampoo!" our tester enthuses.
IN STYLEBAMBOO SMOOTH
SHAMPOO & CONDITIONER
GLAMOURBAMBOO SMOOTH
KENDI OIL DRY OIL MIST
FITNESS
STYLING COCKTAILS
STRAIGHT & SLEEK
"Get double the benifits with Alterna Straight & Sleek Styling Cocktail. It holds straightening balm and shine serum in seperate chambers. Use each individually or turn the dial to customize your mix."
COSMOPOLITANCAVIAR ANTI-AGING
PERFECT BLOWOUT CRÈME
REDBOOK
ALTERNA BAMBOO SMOOTH
KENDI OIL
PURE TREATMENT OIL
BEST SHINE BOOSTER
"It was amazing for my curly hair", Alves said "It controlled frizz and made it shiny but not greasy. Plus, I love the natural ingredients."
GLAMOUR
ALTERNA CAVIAR ANTI-AGING
WHITE TRUFFLE
HAIR ELIXIR
PEOPLE EN ESPANOL
ALTERNA BAMBOO SMOOTH
KENDI OIL
PURE TREATMENT OIL
PEOPLE EN ESPANOL
ALTERNA CAVIAR ANTI-AGING
FULL-BODY
VOLUME CRÈME
PREGNANCY & NEWBORN
ALTERNA CAVIAR ANTI-AGING
VOLUME SHAMPOO
& CONDITIONER
"Fortify and lather your hair into silky goodness with this paraben-free line."
SEVENTEEN
ALTERNA STYLING COCKTAILS
MAXIMUM VOLUME
"It's volumizing and thinkening!"
