be an alterna insider Alterna Haircare | Alterna In The Press
 
  • GLAMOUR

    AUGUST 2014

    For her bouncy-hair look, try ALTERNA Bamboo Volume 2-in-1 Volumizer

  • TEEN VOGUE

    AUGUST 2014

    "Polish off the look with a finishing spray, like Alterna Bamboo Shine Luminous Shine Mist."

  • SIMPLY THE BEST

    AUGUST 2014

    "If you have a dry, flaky scalp, try Alterna's luxurious treatment, which helps eliminate & control embarassing flakes by rebalancing moisture to the scalp, while also exfoliating for everyday maintenance..."

  • MARIE CLAIRE

    AUGUST 2014

    "LA REBELLE: Crib the French cool-girl look with plenty of lacquer & shine."

  • INSTYLE

    AUGUST 2014

    "Keep it Covered. Ultraviolet rays penetrate the hair shaft & break down pigment molcules; Alterna Sunshine Spray has filters to prevent that kind of damage. More to love: It’s so lightweight, you can mist away on dry hair & not look like a drowned rat."

  • ELLE

    AUGUST 2014

    "The Short Cut: Pro Picks."

  • PREGNANCY & NEWBORN

    JULY 2014

    "Spring for the all-inclusive beauty set. Keep your tresses clean, shiny and styled."

  • GLAM BELLEZA LATINA

    JULY 2014

    "It's easy to forget your scalp, but clogged follicles (from sweat, for instance) can lead to further weakening of the hair, explains Michael Shaun Corby, a Los Angeles stylist. An exfoliating scalp treatment (like the Alterna Scalp Facial, top right) helps keep it clean."

  • COSMOPOLITAN

    JULY 2014

    "If your job is conservative…Work a quarter-size drop of antifrizz oil (left) through hair, then twist it into a sleek, low bun."

  • BELLA

    JULY 2014

    "Summer Wind. As Temperatures rise, stay one step ahead of an Indian summer with these cool fashion must-haves."

  • ALLURE

    JULY 2014

    "Brighten up. If you protect your hair from the sun, your highlights just make it through summer... But a shine spray with sunscreens like benzophenone or ethylhexyl methoxycinnamate absorbs the rays (try Alterna Bamboo Color Hold Fade-Proof Finishing Gloss."

  • WOMEN’S HEALTH

    JUNE 2014

    "Try Alterna Haircare Caviar Exfoliating Scalp Facial ($36 alternahaircare.com for salons), which contains citrus fruit enzymes to slough off dead skin cells & has a nubby applicator to improve circulation. "

  • SHAPE

    JUNE 2014

    "Reach for Alterna Bamboo UV + Color Protection Fade-Proof Fluide to keep your hue true all summer long. Packed with UV-blocking technology, this serum keeps locks smooth & safe from the sun."

  • PEOPLE

    JUNE 2014

    "Summer Special! Beauty Watch. Everything under the sun. Our favorite new SPFs!"

  • GLAMOUR

    JUNE 2014

    Want her perfect waves? We love ALTERNA Bamboo Beach Summer Ocean Waves Tousled Texture Spray

  • COSMOPOLITAN FOR LATINAS

    JUNE 2014

    "Don't forget your hair! Alterna Hair Care Bamboo Beach Summer Sun Recovery Spray, $20, brings sun-and-sea-parched hair back to life. "

  • COSMOPOLITAN

    JUNE 2014

    "Try a hair CC Cream. The leave-in treatment hydrates, flattens flyaways, & protects against heat without any weigh-down. "

  • REDBOOK

    MAY 2014

    "Lush-ify your style by spritzing a volumizing spray all over. Alterna Haircare Bamboo Volume 48 Hour Sustainable Volume Spray, $25, is a great option."

  • NATURAL HEALTH

    MAY 2014

    "Add healthy-looking gloss to strands sans grease or weight with a sprays of Alterna Bamboo Luminous Shine Mist. Bamboo & Indian gooseberry concentrates fight frizz & create radiance, all with no parabens, phthalates, paraffin or mineral oil. "

  • MARIE CLAIRE

    MAY 2014

    "Fashion Editor, Ying Yang's product arsenal."

  • INSTYLE

    MAY 2014

    "I wear my hair up so much, and it breaks. So I use moisturizing treatments. It makes such a difference & I worry less about frizz.
    -Katie Holmes "

  • HARPER’S BAZAAR

    MAY 2014

    "TONS OF TEXTURE: Follow Dove celebrity stylist Mark Townsend’s tricks for the easiest summer trends."

  • ESSENCE

    MAY 2014

    "ESSENCE Best in Black Beauty Awards 2014: Thickening/Volumizing Product "

  • SALON TODAY

    APRIL 2014

    "...the love child of dry shampoo and hairspray."

  • REDBOOK

    APRIL 2014

    "There’s new help for split ends. While many split-end creams are just temporary fixes, three new ones can help store hair from fraying in the first place…glues split ends together and lasts through up to three shampoos."

  • MARIE CLAIRE

    APRIL 2014

    "Play it Cool. Dip your toes into spring with poolside hair…Alterna Cleanse Extend Translucent Dry Shampoo."

  • BEAUTY LAUNCHPAD

    APRIL 2014

    "Alterna Bamboo Men Thickening Gel-Lotion features eco-certified, fair-trade compliant and certified organic ingredients to revitalize and thicken hair."

  • JONES MAGAZINE

    MARCH 2014

    "Best in Beauty Skin. Complete beauty rituals and regimen essentials for every skin type. From dry to combination, we break down the products of the moment that every Jones girl needs..."

  • COSMOPOLITAN

    MARCH 2014

    "MAKE A WAVE! Everything you need to jumpstart your spring look."

  • HARPER’S BAZAAR

    MARCH 2014

    "Finish the look with a soft-hold spray like Alterna Caviar Working Hair Spray"

  • COSMOPOLITAN

    MARCH 2014

    "Braid Babe: Product Pick Alterna Bamboo Uplifting Root Blast"

  • US WEEKLY

    FEBRUARY 2014

    "Split-End Soothers: Amino acid proteins temporarily seal frays."

  • BEAUTY LAUNCHPAD

    FEBRUARY 2014

    "Oiled again: Crambe abyssinica seed and sunflower seed"

  • NATURAL HEALTH

    NOVEMBER/DECEMBER 2013

    "Help preserve your hair color by avoiding overwashing and sprinkling on this dry shampoo, which also helps retain color with a patented formula."

  • GLAMOUR

    NOVEMBER 2013

    "Try her look! I use dry shampoo to give my hair a romantic texture"

  • INSTYLE BEAUTY

    OCTOBER 2013

    "Got thick, frizz-prone hair? This lotion may be your new go-to. Rather than layering on a leave-in conditioner, heat protectant, and styling cream, use a dime-size dollop before blow-drying to deliver holdand leave locks "soft, shiny, and at all oily"...

  • ALLURE

    OCTOBER 2013

    "Some people might call a CC cream for hair a gimmick. We're calling this smoothing, softening, shine-enhancing leave-in hyperefficient."

  • LIFE & STYLE

    SEPTEMBER 2013

    "Gluten-Free Beauty: Alterna Bamboo Volume 48-Hour Sustainable Volume Spray"

  • SELF

    SEPTEMBER 2013

    "CC's... have extra benefits like UV and color protection... my current go-to is Alterna CAVIAR CC Cream 10-in-1 Leave-in Hair Perfector... It leaves my hair silky and manageable without weighing it down."

  • OPRAH

    SEPTEMBER 2013

    "Buyer's Market, a Shopping List of Most Valuable Products: Color-Treated Hair."

  • MARTHA STEWART LIVING

    SEPTEMBER 2013

    "We all know some fats and oils are good for us, and others - not so much. The same logic extends to beauty supplies... Vastly different from pore-clogging mineral oil, they make a measurable difference in skin and hair condition - even on oily types - so slather away."

  • LUCKY

    SEPTEMBER 2013

    "I don't wash my hair everyday; I refresh it with Alterna's CAVIAR CC Cream and control frizz with this spray as I need it."

  • INTOUCH

    AUGUST 2013

    "The quick fix? Root touch-up color, restoring Katie's shiny strands in a flash."

  • WOMEN'S WEAR DAILY

    AUGUST 2013

    "I've also really enjoyed working with Alterna. We haven't created shampoo together, but it's been equally as satisfying."

  • WALL STREET JOURNAL

    JULY 2013

    "... this very creamy mousse, which is free of parabens, sulfates and phtlalates and has organic bamboo extract in it to strengthen hair and control frizz. ... I was surprised by how my hair stayed in place and didn't puff up."

  • TOWN & COUNTRY

    AUGUST 2013

    "Hydrates hair."

  • PARENTS

    AUGUST 2013

    "There's the old trick of squirting lemon juice onto your strands, but haircare companies are now offering more sophisticated solutions... Alterna CAVIAR Anti-Aging Blonde Brightening Mist which, in addition to lemon, contains UV filters."

  • PEOPLE STYLE WATCH

    AUGUST 2013

    "I vary products according to what my hair needs, but one I swear by is Alterna's CAVIAR hair treatment. It's an amazing leave-in conditioner that I put on at night."

  • NYLON GUYS

    JULY 2013

    "Smooth your hair and face with this shaving cream that doubles as a conditioner."

  • MORE

    JULY/AUGUST 2013

    "Summer can wreak havoc on aging strands, so everyone (even the fine haired) needs extra TLC. The best way to prevent seasonal damage? A daily drop of leave-in conditioner."

  • PEOPLE STYLE WATCH

    JULY 2013

    "To re-create Selena's half-up do, apply hair oil to your ends before blow-drying."

  • MEN'S HEALTH

    JUNE 2013

    "Watch your head: A CDC study shows that people who develop melanoma on their scalp or neck are least likely to survive it... Or use hair gel with SPF like Alterna BAMBOO Men Thickening Gel Lotion."

  • NEW BEAUTY

    SUMMER 2013

    "The oil helps protect against damange and maintain hair's integrity... aerosol formula is ideal for those who want to boost the shine factor and fight frizz but have thin or fine hair."

  • WOMEN'S HEALTH

    JUNE 2013

    Alterna BAMBOO Cleanse Extend Translucent Dry Shampoo Mini is tiny enough for your gym bag.

  • REDBOOK

    JUNE 2013

    Hairstylist Tippi Shorter put this spray through the ringer at an all-day shoot: We did eight different hairstyles on my client,and her hair held up without getting stiff or flaky, she marveled.

  • MARIE CLAIRE

    JUNE 2013

    When I use these, my hair looks shiny even without blowdrying. -Katie Holmes

  • LATINA

    JUNE 2013

    The ultimate in multitaskers, Alterna Caviar CC Creammoisturizes, strengthens, adds shine and shieldshair from UV rays with one application.

  • ALLURE

    JUNE 2013

    Try... Alterna BAMBOO Smooth Kendi Oil with jojoba and sunflower.

  • TOWN & COUNTRY

    MAY 2013

    Alterna, one of the first brands to market the concept (of anti-aging hair care), with its Caviar range 16 years ago, is launching a CC ream ("complete correction"), that preserves color.

  • NATURAL HEALTH

    MAY 2013

    Alterna Bamboo Smooth Anti-Humidity Hair Spray contains seed oil from Aleurites moluccana, a flowering tree also known as the Indian walnut tree, to protect hair from heat and moisture.

  • STAR

    APRIL 2013

    This multitasking tress tamer simultaneously styles and treats your mane.

  • WWD

    APRIL 12, 2013

    ALTERNA HAIRCARE STRIVES FOR SIMPLICITY WITH CAVIAR CC CREAM "The brand's new leave-in treatment, launching in May, is meant to provide a multitude of benefits with a simple application."

  • OK!

    APRIL 2013

    Make sure ends look healthy by using a conditioning treatment mask weekly.

  • INSTYLE HAIR ISSUE

    SPRING 2013

    Smoothing Shampoo and Conditioner. It's shocking how fast I go through these moisturizing formulas. They make my hair look shinier and healthier than it did in high school (pre-perm).

  • INC.

    APRIL 2013

    In January, Katie Holmes became part owner of and spokeswoman for Alterna, a New York City-based company that makes organic hair care products. CEO Joan Malloy has been chasing a larger market, launching new products at lower prices and selling them at Sephora and QVC.com.

  • FLARE

    APRIL 2013

    A few if Katie Holmes' favourite things: Hair Hero - Alterna Bamboo Style Cleanse Extend Shampoo.

  • LATINA

    JUNE 2013

    The ultimate in multitaskers, Alterna Caviar CC Creammoisturizes, strengthens, adds shine and shieldshair from UV rays with one application.

  • HEALTH

    APRIL 2013

    Make that gorgeous color last. Hair that's moisturized and shielded from the elements has the best chance of looking good longer. Wash with care. Shampoos not specifically engineered for colored hair can have harsh sudsing agents that could pull the dye right out of the hair, says Wellman. Once you start dyeing your hair, choose a sulfate-free option like Alterna Bamboo Color Hold+ Vibrant Color Shampoo.

  • MARTHA STEWART LIVING

    APRIL 2013

    "UV light and water have the greatest impact on red hair," says Lynch. "The color molecules used to create this tone are the most unstable and break down the fastest." Or, as Stearns puts it "red tones are dramatic, so when the intensity fades, it's very noticeable." Start with preventative products from day one, like Alterna Bamboo Color Hold+ line.

  • COSMOPOLITAN

    APRIL 2013

    This piece-y look works best on a day-old blowout, says hair guru, Andy Lecompte, who created Vanessa's styles. Mist roots with dry shampoo (Alterna Bamboo Style Cleanse Extend, is translucent, so it won't make dark hair chalky.)

  • REDBOOK

    JUNE 2013

    Hairstylist Tippi Shorter put this spray through the ringer at an all-day shoot: We did eight different hairstyles on my client,and her hair held up without getting stiff or flaky, she marveled.

  • ELLE

    MARCH 2013

    Get the look.

  • BETTER HOMES & GARDENS

    MARCH 2013

    Brush off the gray. Lifestyle editor Christina Poletto has gorgeous glossy brown hair. She has a few stray grays but isn't ready for allover color, so she asked if I had a solution. I handed over 2 Minute Root Touch-Up from Alterna. Her Verdict? "The bristles make painting individual strands or your root area super easy, and the formula blends seamlessly with your existing color," she says. The effect will last until your next shampoo.

  • NAIL IT!

    MARCH 2013

    A dollop of this rich formula contains a clutch of microbeads that burst when they meet water, depositing a concentrated dose of strand-building protein that fills in the gaps in your hair.

  • MEN'S HEALTH

    FEBRUARY 2013

    Light styling wax. Adding a heavy gel or a slick pomade to your wet, postworkout hair only weighs you down. Keep it looking natural with a lightweight texturizing wax. This handy stick doesn't leave you with sticky mitts.

  • COSMOPOLITAN FOR LATINAS

    MARCH 2013

    A percentage of sales will be donated to breast cancer research.

  • GLAMOUR

    Pump up your ponytail with Alterna Haircare Bamboo Volume Uplifting Root Blast.

  • MARIE CLAIRE

    JUNE 2013

    "When I use these, my hair looks shiny even without blowdrying." -Katie Holmes

  • WOMAN'S WORLD

    FEBRUARY 2013

    "Before bed, mist your hair (midshaft to ends) with a light oil (such as Alterna Bamboo Smooth Kendi Dry Oil Mist). It penetrates the hair, boosting shine and softness!" says hairstylist Damian Monzillo.

  • MEN'S FITNESS

    JANUARY 2013

    Help your scalp. The skin beneath your hair is vulnerable to the harsh rays of the sun. Pick up a hair gel with built-in SPF like Alterna Bamboo Men Thickening Gel-Lotion.

  • FITNESS

    Cut split ends and use a nightly treatment twice a week. Forty-eight hours before and after coloring, deep condition. Try Alterna Caviar Anti-Aging Replenishing Moisture Masque.

  • WWD

    JANUARY 2013

    Holmes joins Alterna Haircare as Co-Owner and Spokeswoman. "I like to keep it simple. When it comes to hair, great style should be sustainable." – Katie Holmes

  • HARPER'S BAZAAR

    JANUARY 2013

    Alterna Caviar Anti-Aging Replenishing Moisture Masque features the brand's signature caviar extract, packed with Omega-3 fatty acids, and a blend of marine botanicals that bind water to your hair, to maintain hydration for silky strands.

  • WOMEN'S HEALTH

    JUNE 2013

    Alterna BAMBOO Cleanse Extend Translucent Dry Shampoo Mini is tiny enough for your gym bag.

  • PRIME LIVING

    DECEMBER 2012

    Because caviar contains a treasure trove of Omega-3 fatty acids and Vitamin C, it provides antioxidents that help protect against harmful UV damage to your hair and hair color. Try Alterna's Caviar Brightening Blonde Shampoo, with its caviar extracts, as well as cytokines, which stimulate micro stimulation and overall youthful vibrancy and strength. To combat thinning hair, use Alterna’s Caviar Clinical three-part system, with its caviar extracts, as well as red clover and saw palmetto to protect fragile hair follicles. As a bonus, the absence of minoxidil in the formulation means no scalp irritation, making it safe for pregnant women and those with medical issues such as high blood pressure.

  • REDBOOK

    DECEMBER 2012

    It's packed with ingredients that improve circulation in the follicles, which can lead to thicker hair growth.

  • OPRAH

    DECEMBER 2012

    Chill factor: Cold temperatures and dry air make hair brittle and susceptible to static. Weatherproofers: Alterna Bamboo Smooth Anti-Frizz Conditioner.

  • COSMOPOLITAN FOR LATINAS

    FALL/WINTER 2012

  • NEW BEAUTY

    FALL/WINTER2012

    Ever wanted to test out how a new color or highlights could look with zero commitment? This wash-out mousse lets you do just that - and it's supereasy to do, too. Free of the harsh chemicals typically found in most hair colors (ammonia and peroxide among others) the brush applicator lets you add in red, blonde, or brunette highlights that don't flake, bleed, or rub off, and last until your next shampoo.

  • GLAMOUR

    OCTOBER 2012

    Do the ombre thing for one night: Why not? We like Alterna One Night Highlights in Haute Pink.

  • BEHIND THE CHAIR

    2012

    This is a fun and easy way to show your clients how they'd look with caramel, blonde, or red highlights without the full commitment of permanent color. All you do is brush it through the hair then wash it out - it's that simple!