Information That May Be Collected on alternahaircare.com

Automatic Collection of Anonymous Information
When you visit the Alterna Web site, like certain anonymous information about your visit is automatically logged, which may include information about the type of browser you use, the server name and IP address through which you access the Internet (such as "aol.com" or "earthlink.net"), the date and time you access the site, the pages you access while at the Alterna Web site, and the Internet address of the Web site, if any, from which you linked directly to the Alterna Web site. This information is not personally identifiable.

Personally Identifiable Information
Personally Identifiable Information is any information that concerns you individually and would permit someone to contact you, for example, your name, address, telephone/fax number, social security number, email address or any information you may submit to our Web site that identifies you individually.

Alterna only collects personal information from you on a voluntary basis. We will not collect any personally identifiable information about you unless you provide it.

You can visit and browse the Alterna Web site without revealing personally identifiable information about yourself. You may also choose to disclose personally identifiable information about yourself, which may be maintained as described below. Alterna may collect personally identifiable information about you from its Web site by methods such as the following:

Registration Forms - If you are offered the opportunity to enter a promotion to become a registered user of the Alterna Web site, or to opt-in to receive Alterna information through our Web site you must apply by filling out the registration form on this site. This form requires certain personally identifiable information that may include, without limitation, your name, email address, postal address, telephone number, your gender or age group, areas of interest, product usage, and/or a unique individual password. We may also ask you about your preferences in order to notify you of future product launches and promotional activities that my be of interest to you

Transactions and Activity - If you become a registered user or if you conduct transactions through our Web site, Alterna collects information about the transactions you engage in while on the Web site and your other activity on the site. This information may include, without limitation, areas of the Web site that you visit, transaction type, content that you view, download or submit, transaction amount, payment, shipping and billing information as well as the nature, quantity and price of the goods or services you exchange and the individuals or entities with whom you communicate or transact business.

Email and other voluntary communications - You may also choose to communicate with Alterna through email, via our Web site, by telephone, in writing, or though other means. We collect the information in these communications, and such information may be personally identifiable.

Whatever the activity may be, we will only collect information to the extent we deem necessary to fulfill your requests and our business objectives. Information

Use Alterna may use the personally identifiable information collected through its Web site primarily for such purposes as:
•   helping to establish and verify the identity of users;
•   opening, maintaining, administering and servicing users’ accounts or memberships;
•   processing or, servicing transactions and sending related communications;
•   providing services and support to users;
•   improving the Web site, including tailoring it to users’ preferences;
•   providing users with product or service updates, promotional notices and offers, and
•   other information about Alterna and its affiliates;
•   responding to your questions, inquiries, comments and instructions;
•   maintaining the security and integrity of its systems.

Alterna uses the anonymous browsing information collected automatically by its servers primarily to help it administer and improve its Web site. We may also use aggregated anonymous information to provide information about our Web site to advertisers, potential business partners [and other unaffiliated entities]. Again, this information is not personally identifiable.

Disclosure of Information
Alterna does not provide personally identifiable information to unaffiliated third parties for their use in marketing directly to you. Alterna may use unaffiliated companies to help it maintain and operate its Web site or for other reasons related to the operation of its business, and those companies may receive your personally identifiable information solely for that purpose. Alterna may also disclose personally identifiable information about you in connection with legal requirements, such as in response to an authorized subpoena, governmental request or investigation, or as otherwise required by law. Finally, as Alterna’s business develops, it may sell or buy corporate assets, and in such transactions customer information may be one of the transferred business assets. If Alterna, or substantially all of its assets, is acquired, customer information may be one of the assets transferred.

Children’s Privacy
This Web site is directed toward and designed for use by persons aged 18 or older. Alterna will not approve applications of, or establish or maintain accounts or memberships for, any person whom Alterna knows to be under the age of 18. Alterna does not solicit or knowingly collect personally identifiable information from children under the age of 18.

"Cookies" and Advertisers
The Alterna Web site’s server, or the servers of companies that are used to operate this site, may place a "cookie" on your computer in order to allow you to use the Web site and to personalize your experience.

A "cookie" is a small piece of data that can be sent by a web server to your computer, which then may be stored by your browser on your computer’s hard drive. Cookies allow our Web site, 4alterna.com, to recognize your computer while you are on its Web site and help customize your online experience and make it more convenient for you. Cookies are also useful in allowing more efficient log-in for users, tracking transaction histories and preserving information between sessions. The information collected from cookies may also be used to improve the functionality of the Web site.

The advertisers and/or other content providers that may appear on this Web site may also use cookies that are not sent by the Alterna Web site. Such ads or content may contain cookies that help track and target the interests of users of this Web site in order to present "personalized" advertisements or other messages that the user might find interesting. Alterna is not responsible for any such cookies.

Most web browser applications (such as Microsoft Internet Explorer and Netscape Navigator) have features that can notify you when you receive a cookie or prevent cookies from being sent. If you disable cookies, however, you may not be able to use certain personalized functions of this Web site.

External Links
The Alterna Web site may contain links to other Web sites, including those of our distributors, advertisers or third party content providers who offer downloads on 4alterna.com. Please be aware that Alterna is not responsible for the privacy practices or the content of other Web sites. Web sites that are accessible by hyperlinks from the Alterna Web site may also use cookies.

Security
Alterna maintains physical, electronic, and procedural Web site safeguards to help guard personally identifiable information. If transactions are offered on the site, transaction information will be transmitted to and from 4alterna.com in encrypted form using industry-standard Secure Sockets Layer (SSL) connections to help protect such information from interception. 4alterna.com restricts authorized access to your personal information to those persons who have a legitimate purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information. Please be aware, however, that any email or other transmission you send through the Internet cannot be completely protected against unauthorized interception.

Choice/Opt-Out
In order to provide service to you, Alterna will send you communications related to your transactions, security or the administration of its Web site. From time to time, we may also wish to send you other messages or updates about Alterna, including promotions and other activities. If you do not wish to receive non-transaction/security related communications from us, please send an email containing your request to cservice@4alterna.com.

Data Quality/Access
Alterna allows you to change, update, or delete the information you may provide in your optional Web site registration form. If you would like to change, update, or delete your personal information, please send an email containing your request to cservice@4alterna.com.

Changes to this Privacy Policy
We reserve the right to modify or supplement this policy at any time. If a material change to the terms of this policy is made, we will post a notice on our homepage and a link to the new policy.

Contacting Us
If you have questions about this privacy statement, the information practices of Alterna, or your dealings with us, please contact Alterna Customer Service, 2029 Century Park East #1300, Los Angeles, CA 90067 or call Customer Service at 1- 888-4alterna.

Copyright ©2012 Alterna Professional Haircare. All trademarks registered. All rights reserved.

In accordance with laws governing literary and artistic property rights or other similar rights, the reproduction or redistribution of the elements that make up the Alterna Web site, in whole or in part, is strictly prohibited.

All of the brands cited herein are registered trademarks. Alterna is happy to welcome you to its Web site. While Alterna has endeavored to ensure the accuracy of the information accessed via the Web site, Alterna does not guarantee or give any warranty as to the accuracy, timeliness or completeness of any information or material on the Web site, and declines all responsibility for technical inaccuracies or other errors. Alterna declines all responsibility for any difficulties encountered in accessing the site or for any communication line failure.