A next-generation dry shampoo that refreshes hair between washes while maintaining a clean, luxurious feel. Its innovative, sheer formula absorbs excess oil without leaving behind the heavy, powdery residue traditionally associated with dry shampoo.

A lightweight treatment oil that transformed the way moisture is delivered to dry hair. This innovative formula replenishes hydration, smooths frizz and restores luminous shine without leaving hair feeling heavy.

A powerful new generation of Caviar's styling products — core formulas reimagined for a new standard in luxury styling. Modern, more sustainable packaging with twist-open aerosol nozzles and 50% PCR bottles. With Flex-Strength Complex, a proprietary blend of botanicals &
proteins to enrich hair with strength while supporting beautiful styles.

A leave-in treatment masque that strengthens hair, reduces and prevents breakage, maintains smoothness after repeated washes, and significantly improves shine.

Formulated with the exclusive Scalp Moisture Complex — Sweet Almond Oil, White Charcoal, Sea Salt, Peppermint, Tea Tree Oil and Hemp Seed Oil — to lock in hydration and soothe the scalp.

The innovative Clinical Densifying Foam Conditioner — a gentle self-foaming conditioner that infuses weightless, nourishing moisture into delicate, thinning hair.

Recognized with a 2019 Fall O-Ward from The Oprah Magazine. The Smoothing Anti-Frizz Air-Dry Balm adds natural shine, controls frizz, and reduces air-drying time by 25%.

Celebrating nearly 20 years of Caviar, Alterna relaunched the collection with a consistent palette and introduced the Restructuring Bond Repair line to reverse the look of damage and help protect from heat and free radicals while preserving the look of color.

The sunniest Alterna collection returned with natural UV protection, a Brazilian mango and coconut milk fragrance, sunflower seed oil and UVA/UVB filters over the organic bamboo base.

A summer lineup for carefree beach waves — treating UV damage and preserving color, the go-to for anyone who loves time in the sunshine.

A completely new certified organic bamboo extract, paired with blue yucca root to protect hair during cleansing — in fragrances from Bamboo Leaf to Sugar Lemon.

Indian gooseberry — the highest natural content of vitamin C — was added to the Bamboo line to replenish moisture and coat hair in a veil of mirror-like shine, sourced with minimal environmental impact.

Infusing hair with one of the world's fastest-growing, most resilient ingredients — sustainably harvested from India, Peru, Indonesia and Namibia for intrinsic strength and flexibility.

A landmark year: industry-defying Seasilk packaging elevated Alterna's premium status; Highly Hydrating Hemp became the first haircare line to feature hemp seed oil; and the Life Line extension balanced hair and scalp with eastern extracts.

To celebrate 10 years, Alterna created the Ten line — a shampoo, conditioner and masque built on an experimental recipe of 10 luxurious ingredients. Demand made the limited edition permanent.

White Truffle Luxury Shampoo & Conditioner brought Renaissance-era opulence and B vitamins to haircare, while Caviar with Age-Control Complex restored vibrancy and elasticity at the cellular level.

Less than two years after launch, Alterna introduced its breakthrough Caviar collection — rich in omega-3s to replenish the hair's lipid layer — alongside the Life collection uniting western technology and eastern wisdom.

Founded in 1997 with a vision for a sustainable future: a no-compromise, luxurious haircare collection based on the science of skincare. Only natural eco-certified ingredients. No sulfates or parabens. No animal testing. Ever.