NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. SPONSOR

The Alterna Haircare Social Giveaway (“Giveaway”) is sponsored by Alterna Haircare LLC. doing business as Alterna Haircare (“Sponsor”), 19800 MacArthur Blvd., Suite 560, Irvine, CA 92612.

2. ELIGIBILITY

The Giveaway is open to legal residents of the 50 United States and the District of Columbia who are at least 18 years old and have reached the age of majority in their state of residence at the time of entry. Employees, officers and directors of Sponsor, its parent companies, affiliates, and agencies involved in administering the Giveaway, and their immediate family members and household members, are not eligible. “Immediate family” includes spouses, parents, children, siblings and their spouses. The Giveaway is subject to applicable federal, state and local laws.

3. GIVEAWAY PERIOD

The Giveaway begins October 19, 2026, at 12:00 a.m. Pacific Time and ends December 31, 2026, at 11:59 p.m. Pacific Time (“Giveaway Period”). Pacific Time means the local time observed in California, including the applicable daylight saving time change. Sponsor’s designated entry records are the official timekeeping records.

4. HOW TO ENTER

During the Giveaway Period:

Follow Alterna Haircare’s official account on one participating platform identified below.

Like a designated Giveaway post on that platform.

Leave a comment on that post answering this prompt: tag a friend.

Participating platforms and official accounts: Instagram @alternahaircare. Designated Giveaway posts: Instagram @alternahaircare.

A qualifying comment together with the required follow and like constitutes one entry. Existing followers may enter by completing the remaining steps. Social media accounts are free to create, subject to each platform’s terms.

Limit one entry per person for the entire Giveaway, regardless of the number of accounts, comments, posts or platforms used. All eligible entries from participating platforms will be combined into one drawing pool. Additional comments, tagging friends, sharing posts, purchases and signing up for marketing messages do not provide additional entries. Entries must be received during the Giveaway Period and remain accessible through winner verification. Entrants must use an account that permits Sponsor to verify the required actions and receive winner notifications.

Entries must not include unlawful, abusive, discriminatory or infringing material. Do not include private personal information in public comments. Automated entries, bots, purchased engagement and attempts to evade the entry limit are prohibited. Sponsor may disqualify entries for documented violations of these Rules, subject to applicable law. An entry constitutes agreement to these Rules.

5. PRIZES

3 winner(s) will each receive an assortment of Alterna Haircare products (“Prize”).

Assortment description: Caviar Anti-Aging Restructuring Bond Repair Trial Kit, or Caviar Anti-Aging Restructuring Moisture Trial Kit, or Caviar Anti-Aging Volume Trial Kit.

The assortment will be selected from the options disclosed above. Product variations, if any, will not reduce the disclosed number of items or promised value. Product preferences cannot be guaranteed unless expressly stated.

Prizes are not transferable and may not be redeemed for cash. If an advertised Prize becomes unavailable due to circumstances beyond Sponsor’s reasonable control, Sponsor may substitute a prize of equal or greater value, subject to applicable law. Sponsor will pay standard shipping to a verified winner’s eligible U.S. address. Winners are responsible for applicable taxes. Sponsor will not require payment to claim a Prize. All advertised Prizes will be awarded, provided sufficient eligible entries are received.

6. WINNER SELECTION AND ODDS

On or about January 7, 2027, Sponsor or its designated administrator will randomly select 3 potential winner(s) from all eligible entries received during the Giveaway Period. Each eligible entry has an equal chance of selection. Odds of winning depend on the number of eligible entries received. Limit one Prize per person.

7. WINNER NOTIFICATION AND VERIFICATION

Potential winners will be contacted by direct message from @alternahaircare on the platform used to enter. Entrants should monitor direct messages and message requests after the drawing.

Each potential winner must respond within five calendar days after the initial notification is sent and provide the information reasonably necessary to verify eligibility and arrange delivery. Sponsor may request proof of age and residence and, where lawful and necessary, an eligibility declaration, release and tax documentation.

If a potential winner does not respond on time, cannot be contacted, is ineligible, declines the Prize or fails verification, Sponsor may select an alternate through a random drawing from the remaining eligible entries. No person is a confirmed winner until verification is complete. Prizes will be shipped within 30 days after verification, unless the verified winner agrees to another delivery date.

Sponsor will never ask for payment, credit card details or a social media password to claim a Prize.

8. PRIVACY AND PUBLICITY

Information collected to administer the Giveaway will be handled under Sponsor’s Privacy Policy at https://www.alternahaircare.com/policies/privacy-policy and applicable law. Information may be used to verify entries, contact winners, fulfill Prizes and satisfy legal obligations.

Entering does not automatically subscribe an entrant to email or text marketing. Any subscription requires a separate choice. Public entry comments may be visible to other platform users.

Where permitted by law, a verified winner grants Sponsor permission to announce the winner’s first name, last initial, city and state, and social media handle in connection with this Giveaway without additional compensation. Sponsor will obtain separate consent before using a winner’s photograph, testimonial or other content in advertising beyond the Giveaway announcement.

9. GENERAL CONDITIONS

Sponsor may disqualify individuals who tamper with entry administration, commit fraud or materially violate these Rules. Sponsor will not arbitrarily reject eligible entries.

If fraud, a platform outage, technical failure or another event beyond Sponsor’s reasonable control materially compromises fair administration, Sponsor may suspend, modify or terminate the affected portion only as permitted by law. Notice will be posted at https://alternahaircare.com/giveaway. Where lawful and practicable, Sponsor will select winners randomly from unaffected eligible entries received before the disruption and award the advertised Prizes. This provision does not permit discretionary reductions in advertised Prizes or cancellation merely for Sponsor’s convenience.

10. RELEASE AND LIMITATIONS

To the extent permitted by law, entrants release Sponsor, the agencies administering the Giveaway and the participating social media platforms from claims arising from participation or acceptance and use of a Prize, except to the extent caused by conduct for which liability cannot lawfully be waived.

Sponsor is not responsible for lost, late, inaccessible or corrupted entries caused by platform or transmission failures outside its reasonable control. Nothing in these Rules limits nonwaivable consumer rights or excludes liability where prohibited by law.

11. PLATFORM DISCLAIMER

This Giveaway is not sponsored, endorsed, administered by or associated with Instagram. To the extent permitted by law, each entrant releases each participating platform from claims arising from the Giveaway. Information collected for administration is provided to Sponsor; platforms separately process information under their own terms and privacy policies.

12. GOVERNING LAW

These Rules are governed by California law, without regard to conflicts of law principles, except where applicable law requires otherwise. Nothing in these Rules deprives entrants of mandatory protections or remedies available under applicable law.

13. WINNERS LIST AND QUESTIONS

To request a winners list or ask a question about the Giveaway, contact info@alternahaircare.com with the subject line “Alterna Haircare Social Giveaway.” Winners-list requests must be received by March 31, 2027. Any disclosed list will contain first names, last initials, and cities and states, except where additional disclosure is legally required.

Official Rules are available at https://alternahaircare.com/giveaway.